The Tug-of-War Over the Cable News Network Shows How Broken American Media Now Is.

On Thursday evening, as rumors swirled concerning a shooting at Brown University, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Even though CNN is certainly not a flawless news source, her words rang true for a lot of people. It is one of the outlets where you can find reality-based and generally dependable reporting – especially during fast-moving events such as the one taking place close to a New Hampshire storage facility.

A Precarious State Amid a High-Stakes Tug-of-War

Yet the news network, now 45 years old, finds itself in a uncertain position as two giant media corporations compete for ownership of its corporate owner, Warner Bros Discovery.

No matter the result, the future of CNN has been drawn into a major game of corporate ownership, not as a question of what helps the news-consuming public.

“This represents another instance of the profound systemic issues with roots in many years of policy decisions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a larger point.

“It gets presented as a business story with powerful individuals as the protagonists, but there is scant discussion of the common good,” Pickard added.

A Further Factor: The Former President

The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his primary “fake news” foe.

Recall the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now asserts that the network requires new ownership. Many see this as a desire for ownership that will protect him from journalistic oversight. That is part of why he seems to favor Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to like that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

An Outcome of Continued Uncertainty

Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a standalone company. That would be a relief to many at the network, but it’s not exactly a secure position. That setup could set up CNN for a future sale. The cycle continues.

According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should block both deals.

“Both acquisition attempts would be detrimental to the country, and both should be opposed by anti-trust authorities,” Wu recently wrote.

The Bigger Problem and a Potential Solution

Regardless of the resolution in this situation, the larger issue persists.

“The present media landscape is a very structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard said. Government actions – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can fix it.

Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is a distant prospect now, but that doesn’t mean it will be impossible forever.

Initiatives that support independent news organizations, reinforce local journalism, subsidize public media, and prevent the consolidation of media power in too few hands are not only possible – they are vital for a robust democracy.

When it comes to media ownership, larger is not superior. And news organizations such as CNN must not be pawns in the newest merger game.

Pamela Hall
Pamela Hall

A passionate EV enthusiast and automotive journalist with over a decade of experience covering green technology and sustainable mobility.